Revenue Operations & Applied AI

Build the engine.
Make it intelligent.

Senior RevOps leadership, Salesforce expertise, and practical AI for B2B teams. Build reliable revenue systems, turn data into useful intelligence, and give sellers more time to sell.

Experience acrossEmburseandrosInfiniceptCertified GroupJRW Investments / ExchangeRight

Where I can help

Bring structure to
your next stage of growth.

Connect the strategy, processes, and technology that help Sales, Marketing, and Customer Success execute. Build the foundations that make automation and AI useful across the revenue lifecycle.

01

Fractional RevOps leadership

Senior ownership of your revenue operating model, priorities, and execution. A partner to your leadership team and the people doing the work.

02

Salesforce & GTM architecture

Design, repair, or consolidate the systems behind your revenue team. Salesforce implementations, CRM migrations, CPQ, integrations, and data governance.

03

Forecasting & revenue visibility

Build forecasts, pipeline inspection, dashboards, and business reviews that reveal risk and give leaders a clear path to their revenue goals.

04

GTM engineering & automation

Connect data, tools, and automation to improve lead routing, account prioritization, and seller workflows. Build practical systems with clear ownership that your team can maintain.

05

Pricing, CPQ & compensation

Connect pricing, quoting, contracts, and incentives to your sales motion. Find leakage and reduce the friction between a sales conversation and booked revenue.

06

Applied AI & revenue intelligence

Connect account research, buying signals, and deal context to everyday seller workflows. Select the right tools, design the process, and build in review and ownership.

Applied AI for your revenue team

Less manual work.
More informed action.

Start with a workflow that costs your team time or leaves important context unused. Then connect AI to the data, systems, and decisions behind it.

01 / Account intelligence

Get to a useful account plan faster.

Bring company research, buying group insights, and account history together in a brief sellers can review and use before outreach.

The goal: better preparation with less research time.

02 / Seller prioritization

Focus attention where it matters.

Combine account fit, intent signals, and engagement history to help SDRs and AEs decide which accounts deserve attention and why.

The goal: a clearer rationale for the next action.

03 / Deal context

Make pipeline reviews more useful.

Use AI to synthesize opportunity context, summarize conversations, and surface questions for sellers and managers to review.

The goal: less preparation and better deal conversations.

Useful AI starts with sound revenue operations.Reliable source data, connected systems, clear ownership, and human review make the output usable. I bring those foundations together with the workflow, so your team can trust and adopt it.

Selected career results

Experience built
inside the business.

I’ve led revenue operations through rapid growth, acquisitions, and GTM transformation. These are examples of the work I bring to an engagement.

$5M to $100M+

ARR growth supported

Built and scaled revenue systems at Emburse, supporting expansion and a growing global GTM organization.

Emburse · Revenue systems & scale
5 companies

One Salesforce platform

Served as technical lead for Salesforce consolidation across acquired companies, including CPQ reimplementation.

Emburse · Acquisition integration
$100K+

Annual stack savings

Rationalized the GTM stack at andros, optimizing Salesforce and HubSpot while eliminating redundant tools.

andros · Systems & efficiency

Applied AI experience

Account intelligence at andros

Architected a workflow using ZoomInfo Copilot to generate account plans, buying group insights, and deal summaries, helping SDR and AE teams prioritize accounts showing fit and buying intent.

Selected outcomes from prior operating roles, delivered in partnership with leadership and cross functional teams.

Ways to work together

Start with the
problem that matters.

A focused assessment, a defined implementation, or ongoing leadership. The engagement follows your business needs.

RevOps diagnostic

For leaders who know something is broken but need a clear view of what to fix first. Review your revenue processes, systems, data, and operating cadence, including where AI can make a measurable difference.

You leave with: prioritized findings and a practical roadmap.

Focused transformation project

For a specific initiative that needs an experienced owner. Examples include a Salesforce migration, CPQ reset, forecasting rollout, acquisition integration, or AI account intelligence workflow.

You get: defined scope, implementation, documentation, and a clear handoff.

Fractional leadership

For companies that need senior RevOps direction and execution on an ongoing basis. Partner with leadership to establish priorities, guide the function, and keep progress moving.

You get: consistent ownership and an operating cadence tied to business goals.

Meet the founder

Nick Saiben.
Founder of Revwell.

Nick Saiben, founder of Revwell

I’m a Revenue Operations leader with 15+ years of experience across B2B SaaS, fintech, healthtech, and business services. I’ve built, scaled, or redesigned 11 GTM organizations with Salesforce at the center.

I work with CEOs, CFOs, and CROs to translate business priorities into systems, processes, and reporting. My experience spans early growth, enterprise scale, and acquisition integration.

Earlier in my career, I built business systems at JRW Investments and helped launch and support ExchangeRight for several years while employed by JRW.

At andros, I architected an AI account intelligence workflow using ZoomInfo Copilot to bring account plans, buying group insights, and deal summaries into SDR and AE prioritization.

My approach is direct: understand the business, identify the highest impact work, and stay involved through execution. Based in Sierra Madre, California, working with teams remotely.

Salesforce CPQ SpecialistSalesforce Advanced AdministratorHubSpot Revenue Operations

Let’s talk

What’s getting in the
way of your growth?

Whether you need to fix the foundations or put AI to work, tell me what is slowing your team down and what you want to achieve. We’ll start there.