Fractional RevOps leadership
Senior ownership of your revenue operating model, priorities, and execution. A partner to your leadership team and the people doing the work.
Revenue Operations & Applied AI
Senior RevOps leadership, Salesforce expertise, and practical AI for B2B teams. Build reliable revenue systems, turn data into useful intelligence, and give sellers more time to sell.
Where I can help
Connect the strategy, processes, and technology that help Sales, Marketing, and Customer Success execute. Build the foundations that make automation and AI useful across the revenue lifecycle.
Senior ownership of your revenue operating model, priorities, and execution. A partner to your leadership team and the people doing the work.
Design, repair, or consolidate the systems behind your revenue team. Salesforce implementations, CRM migrations, CPQ, integrations, and data governance.
Build forecasts, pipeline inspection, dashboards, and business reviews that reveal risk and give leaders a clear path to their revenue goals.
Connect data, tools, and automation to improve lead routing, account prioritization, and seller workflows. Build practical systems with clear ownership that your team can maintain.
Connect pricing, quoting, contracts, and incentives to your sales motion. Find leakage and reduce the friction between a sales conversation and booked revenue.
Connect account research, buying signals, and deal context to everyday seller workflows. Select the right tools, design the process, and build in review and ownership.
Applied AI for your revenue team
Start with a workflow that costs your team time or leaves important context unused. Then connect AI to the data, systems, and decisions behind it.
Bring company research, buying group insights, and account history together in a brief sellers can review and use before outreach.
The goal: better preparation with less research time.
Combine account fit, intent signals, and engagement history to help SDRs and AEs decide which accounts deserve attention and why.
The goal: a clearer rationale for the next action.
Use AI to synthesize opportunity context, summarize conversations, and surface questions for sellers and managers to review.
The goal: less preparation and better deal conversations.
Selected career results
I’ve led revenue operations through rapid growth, acquisitions, and GTM transformation. These are examples of the work I bring to an engagement.
Built and scaled revenue systems at Emburse, supporting expansion and a growing global GTM organization.
Emburse · Revenue systems & scaleServed as technical lead for Salesforce consolidation across acquired companies, including CPQ reimplementation.
Emburse · Acquisition integrationRationalized the GTM stack at andros, optimizing Salesforce and HubSpot while eliminating redundant tools.
andros · Systems & efficiencyApplied AI experience
Architected a workflow using ZoomInfo Copilot to generate account plans, buying group insights, and deal summaries, helping SDR and AE teams prioritize accounts showing fit and buying intent.
Selected outcomes from prior operating roles, delivered in partnership with leadership and cross functional teams.
Ways to work together
A focused assessment, a defined implementation, or ongoing leadership. The engagement follows your business needs.
For leaders who know something is broken but need a clear view of what to fix first. Review your revenue processes, systems, data, and operating cadence, including where AI can make a measurable difference.
You leave with: prioritized findings and a practical roadmap.
For a specific initiative that needs an experienced owner. Examples include a Salesforce migration, CPQ reset, forecasting rollout, acquisition integration, or AI account intelligence workflow.
You get: defined scope, implementation, documentation, and a clear handoff.
For companies that need senior RevOps direction and execution on an ongoing basis. Partner with leadership to establish priorities, guide the function, and keep progress moving.
You get: consistent ownership and an operating cadence tied to business goals.
Meet the founder

I’m a Revenue Operations leader with 15+ years of experience across B2B SaaS, fintech, healthtech, and business services. I’ve built, scaled, or redesigned 11 GTM organizations with Salesforce at the center.
I work with CEOs, CFOs, and CROs to translate business priorities into systems, processes, and reporting. My experience spans early growth, enterprise scale, and acquisition integration.
Earlier in my career, I built business systems at JRW Investments and helped launch and support ExchangeRight for several years while employed by JRW.
At andros, I architected an AI account intelligence workflow using ZoomInfo Copilot to bring account plans, buying group insights, and deal summaries into SDR and AE prioritization.
My approach is direct: understand the business, identify the highest impact work, and stay involved through execution. Based in Sierra Madre, California, working with teams remotely.
Let’s talk
Whether you need to fix the foundations or put AI to work, tell me what is slowing your team down and what you want to achieve. We’ll start there.